Jason Hachkowski
Travel
How Regional Tourism Boards Compete with Bigger Destinations
Competing online with major destinations can feel like an uphill battle. You do not beat them by shouting louder. You...
Government
Measure Digital Impact in Government Advertising
Clicks and impressions do not prove public impact. What matters is knowing which efforts change behaviour, encourage people to use...
Agriculture
Target Rural and Urban Audiences in Agriculture
Rural and urban customers often buy and engage in different ways, but the lines between them are not always fixed....
Agencies
Scale Digital Media, Not Headcount
For small creative agencies, a boutique model should not mean falling behind in digital media. With smart planning, it is...
Government
Connect Digital Media Spend to Results in Public Agencies
Accountability decides budgets in public agencies, from local government departments to transit authorities, public utilities and health organizations. Every dollar...
Travel
Where LA Tourism Marketers Find Ad Experts Who Deliver
Vanity metrics do not fill hotel rooms. You cannot afford to waste time or money chasing them. You need digital...
Agriculture
Who Helps Ag Brands Segment and Reach Rural Buyers
Rural buyers are not one audience. If you work in agri-marketing, you know the challenge. Reaching them means moving beyond...
Agencies
What Transparent Performance Reporting Looks Like
Clear, honest reporting should be standard. In reality, it rarely is. Most agencies are left sorting through complicated dashboards, vague...
Agencies
KPIs That Connect Creative to Conversions
Bringing together creative work and conversions is not about collecting every possible metric. What matters is identifying the KPIs that...
Travel
How to Tailor Seattle Tourism Content by Audience
Tourism marketing burns budget in Seattle, especially when summer demand masks gaps in shoulder seasons and midweek traffic. You need...
