Anthony Kowalczyk
The Basics
Why Campaign Performance Changes After Launch
Campaign performance can change significantly in the weeks and months after launch. An early burst of engagement may level off,...
Government
Make Government Messaging Relevant in Ottawa
Government communications in Ottawa operate in a crowded information environment. Residents encounter messages from federal, provincial and municipal governments alongside...
Agriculture
Why ROI Is Hard in Agricultural Marketing
Agricultural marketing ROI can be difficult to measure when sales cycles are long, purchases are high value and the path...
Agriculture
Who Supports Rural Audience Targeting for Agri-Brands?
Reaching rural audiences takes more than drawing a geographic boundary around a campaign. Agri-brands can turn to in-house marketing teams,...
Government
How to Build a Government Communications Plan in D.C.
Government communications in D.C. compete with shifting priorities, overlapping roles and a rapidly evolving media landscape. Whether you need to...
Agencies
Scale Campaigns Without Sacrificing Performance
Scaling a campaign involves more than increasing budget or adding channels. As reach expands, maintaining performance, relevance and clear measurement...
Agriculture
Build a Media Mix for Agricultural Audiences
Agricultural audiences are not one-size-fits-all. Media habits can vary by role, region, season and buying need, which makes relying on...
Government
Reduce Media Spend Waste in Public-Sector Campaigns
Public-sector and publicly funded campaigns are often subject to close scrutiny, making efficient media spending essential. For teams managing these...
Travel
Reach Travellers in Los Angeles With Smarter Marketing
Reaching travellers in Los Angeles is not about volume. It is about understanding where they are in their journey and...
Government
How to Turn Government Campaigns Into Action
The success of a government campaign isn’t measured by how many people see it. It’s measured by what they do...
