Anthony Kowalczyk
Agriculture
Building Trust With Ag Prospects
Following up with agricultural prospects is not about persistence alone. Producers, agribusinesses and industry partners value relationships built on trust,...
Government
Timing Government Campaigns in Toronto
Timing alone never wins attention in Toronto. For government teams looking to engage residents, success comes from planning, local insight...
Travel
What Drives Travel Brand Switching Pre-Booking
The final moment before someone clicks Book Now is tense. One second you have a customer, then they slip to...
Agencies
Why Early Campaign Results Don’t Tell the Whole Story
Launching a campaign is easy. Understanding what happens after the first wave of clicks, impressions and conversions is where performance...
Agriculture
Stay Relevant With Iowa Ag Buyers Year-Round
Staying relevant with Iowa’s ag buyers is about consistency, not volume. It is about showing up where and when it...
Agriculture
Reaching Alberta Farmers When Decisions Are Made
Alberta producers make decisions in an environment shaped by weather, commodity markets, seasonal pressures and the demands of running complex...
Agencies
How to Spot Performance Shifts in Active Campaigns
Noticing when a campaign takes a turn, good or bad, comes from focused observation, thoughtful analysis and clear action, not...
Government
Who Helps Deliver Government Behaviour Change Campaigns?
Behaviour-change initiatives help people adopt healthier habits, make better use of public services and shift everyday routines for the collective...
Agencies
The Cost of Fragmented Campaign Planning
When marketing campaigns are not coordinated, your strategy suffers, often in subtle ways that add up over time. If teams...
Agriculture
Improve Rural Targeting for Agri Brands
Reaching rural audiences for agri brands requires more than broad targeting and cheap clicks. While rural campaigns often reach smaller...
