Anthony Kowalczyk
Travel
Who Offers Segmentation Tools in Tourism?
Audience segmentation is everywhere in tourism, but only useful when it helps you reach travellers who book. Some tools help,...
Agencies
How Independent Agencies Demonstrate ROI in Canada
Proving the return on investment we bring to clients involves far more than simply presenting numbers in a report. It...
Agencies
Performance-Driven Reporting for Creative Shops
Creative shops are built on bold thinking. But bold ideas only matter if they produce measurable results. Plain Language provides...
Government
Improve Government Campaign ROI Tracking
ROI tracking in government breaks down when data sits in silos. Disconnected systems and incomplete reporting make it difficult to...
Agencies
Finding the Right Paid Social and Programmatic Partners
Managing programmatic and paid social campaigns often means you juggle fragmented platforms, shifting ad formats and a constant need to...
Agencies
Connect Creative and Media Data for ROI
Creative earns its value when you can measure it. When creative and media work together, you see what drives results...
Agriculture
Digital Audience Tools for Iowa Ag Marketers
Precision beats volume in Iowa ag marketing. Between jargon, endless options and fast-changing platforms, it is tough to know where...
Travel
KPIs That Drive Tourism Advertising Performance
Tourism marketing brings a whole set of complexities. Long timelines, unpredictable seasons, endless choices and a web of people making...
Travel
Smarter Digital Moves That Grow Regional Tourism
Regional tourism never competes on budget alone. Well-funded destinations always get the bigger ads, but we see better returns with...
